― American Playbook

US Market Entry Validation in 30 Days
with ex-decision makers.

Hiring a US sales rep before validating the market is the most expensive mistake foreign companies make. We run that validation in a month for a fraction of the cost.

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BECOME AN EXPERT

1st - 2nd week:

FOUNDATION

We audit your deck, narrative, and process with sales and value engineering specialists and fix what gets you rejected before the conversation starts.

2nd - 4th week:

MARKET STRESS-TEST

Your pitch goes in front of real ex-decision makers from your target segment. They tell you exactly why they'd pass and what it takes to get a yes.

4th - 5th week:

STRATEGY AND EXECUTION

You walk away with a battle-tested deck, curated lead list, GTM playbook, and warm intros into target accounts. Everything you need to start selling.

Enterprise-grade validation without the enterprise-grade bill.

We believe what a first $250K sales rep delivers, our process delivers.
starting at $5k.

The feature trap.

You pitch algorithms. They buy risk reduction. You are selling logic. US procurement officers are buying safety and quarterly results. We rewrite your narrative to speak the only language they care about: Profit.

The gatekeeper wall.

The "No" You Never Hear. You are being blocked by procurement officers you’ll never meet. Our Council of Ex-Gatekeepers shows you exactly how to bypass the invisible wall and how the decision process actually works.

The blind hire.

The $250k Sales VP Mistake. Hiring a "US Sales Guru" before product-market validation is the fastest way to burn cash. We validate the market before you hire the team or open the Delaware entity.

Before you sell to them, let their former leaders tell you if you're ready:

We work with a limited cohort of companies per quarter.

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1st - 2nd week

Calibrate your current process.

We audit your product and narrative. We pinpoint the compliance and cultural gaps that get you rejected before the conversation even starts — and rebuild them with sales experts and value engineering specialists from top-tier companies.

2nd - 4th week

Stress-test your pitch with real buyers.

Your pitch goes in front of min. 2 former decision makers and process participants from F500-like companies. They tell you exactly why they wouldn't buy, what's missing, what you don't have — and whether you're ready or wasting your time.

4th - 5th week

Graduate ready for battle.

You leave with a Calibrated Attack Deck, a Curated Lead List, a GTM Memo, and an Access Ledger. If the product meets the bar, you also unlock multiple warm introductions into target accounts.

What is the end goal?

After 30 days you leave with four things: a rebuilt sales deck, sales intelligence on your buyers, a lead list with GTM playbook, and an Access Ledger full of warm intro paths. All tested against real former decision-makers. None of it theoretical.

Want to be an Expert?

Use your senior experience to mentor founders breaking into the US market.

Meet exceptional founders. Share your expertise. Get compensated and for the right fit, become a long-term advisor with skin in the game.

BECOME AN EXPERT

― our Experience

We Are Not Consultants. We Are Investors Who Got Tired of Burning Money.

For years, we managed investment funds and guided European exits to the US market. We watched a repeating pattern of destruction: exceptional products dying in the hands of US Sales VPs who sometimes burned $500k in less than a year with zero results. USBASED was built to stop the bleeding.

We have worked with Startups from early-stage struggles to Nasdaq acquisitions and Private Equity buyouts.

Want references? We’ll put you on the phone with the founders who trusted us with their cap tables.

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