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Insights

Playbooks, Council Notes and case studies on entering the US market: what survives contact with American buyers, and what dies trying.

― Playbook · September 16, 2026

Columbus Had a Pitch Deck Too: What Explorers Teach EU Founders

Every European founder entering the US is running an expedition: a story sold to sponsors, a map that is wrong, and a crew you cannot afford to lose.

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